Founded 1998 · Steve Simonson

Floors for every room — from the brand that sold them online first.

In 1998 we made flooring transactional on the internet. Today eFloorCovering is your full-category consumer destination: hardwood, luxury vinyl, tile, carpet, and everything underfoot — with guides that earn the decision.

Shop by category Our 1998 story

1998Founded

12Categories

1stOnline flooring store

Every major category One map for the whole house

Education first Guides before you buy boxes

DIY gear shortlists Prep, tools, care on Amazon

Human help Tell us the rooms & mess

Shop the house

Browse by flooring type

The same visual merchandising path top flooring retailers use — pick a surface, then get clear judgment.

How to choose LVP vs laminate Measure rooms Get help

Heritage

Online floors before it was obvious

Steve Simonson built the world’s first transactional online flooring store in 1998 — real products, real checkout, real homes. That pioneer DNA still drives how we teach categories today.

Read the story About the brand

Curated gear

Install & care essentials

Tools, prep, transitions, and cleaners — Amazon-fast when you need them. Prices are hints; confirm live listings.

View all picks

Guides that earn the click

Judgment before the order form

Great flooring sites don’t just list SKUs — they help you decide. Start with moisture, mess, and how long you’ll stay. Then pick a construction that matches the life you actually live.

Discover and decide here. Buy when you’re ready.

Browse all guides

Human help

Not sure where to start?

Tell us the rooms, pets, and timeline. We’ll point you to the right category — and the prep most people skip.